About Us

WTRS is an independent market research organization delivering the most up-to-date information to assess market opportunities, evaluate investments, monitor competition, form relationships, and make crucial business decisions in emerging wireless technologies.

WTRS specializes in leveraging core wireless industry and application market expertise in order to assist clients with strategic business development activities.

Our Team:

George West - President & Senior Analyst
B.S. Mechanical Engineering, U.C. Davis
Studied Physics & Electrical Engineering at Graduate Level, Stanford University; San Jose State University
George has 24 years of experience in Business Development, Technical Marketing, Sales, and Engineering Management positions working for both established companies and start-up organizations. More than 15 years of software development and signal processing at Lockheed Martin Missiles and Space, ESL, and Imatron established his engineering and management skills and laid the groundwork for a career in business. He trained in Six Sigma methodology at the Greenbelt level, along with more than 10 years experience developing channel strategy and programs with Sun Microsystems. In the last 5 years he specialized in the application of macro-economic trends and financial analysis.

Kirsten West, Ph.D. - Principal Analyst
M.S. Applied Physics, San Jose State University
Ph.D. Biophysics, University of California at Davis
Kirsten has 15 years of experience in Business Development, Technical Marketing, and Market Research positions working for both established companies and start-up organizations. Her technical experience ranges from research at NASA Ames Research Center to the Laser Laboratory at University of California at Irvine.

W. Karin Hall, Ph.D. - Senior Analyst
M.A. History/Intl Relations, San Jose State University
Ph.D. Modern European History, Stanford University
Karin has 12 years experience consulting to businesses and research think tanks. Her experience ranges from consulting to the Hoover Institution to serving as the senior editor of the Markgraf Publications Group.

James Hall - V.P. Operations & Marketing
B.A. Political Theory, B.A. Eur. History, San Jose State U.
M.A. Political Philosophy, San Jose State University
Jim brings more than 40 years experience in marketing and publishing, including the last 18 years as publisher of Markgraf Publications Group, producing serious works of non-fiction, limited fiction and poetry, blending trade publishing with academic markets, emphasizing direct marketing.

Mark Opperman - Technology Analyst
B.S. Stanford University
M.S. University of California at Berkeley
Mr. Opperman has spent over 30 years in the high technology computing and software industry. His most recent position was as a Director at Sun Microsystems where he focused on new business development in Japan and China. He also holds a patent on a method for extracting profiles and topics from a markup language based on early work he did for the Web. He received a M.S. in Computer Science from the University of California at Berkeley and a B.S. in Mathematical Sciences from Stanford University. He has studied Chinese at the Institut National des Langues et Civilisations Oriéntales in Paris.

Carlos Garcia - Associate Analyst
Specializing in Home Entertainment and Electronic Gaming Applications.

Alexandra Hall - Associate Analyst
B.A. Architecture, University of California at Berkeley
Specializing in Personal Electronics and Audio Applications.

Thomas Willing - Director, European Operations
MBA, University of Mϋnster
Thomas began his professional career managing a market research operation and has since gone on to many years experience in senior management of business operating in New York, Europe, and Asia. He is currently Managing Director of a manufacturing and sales company operating facilities in Germany, Eastern Europe, and Russia. He brings an intricate knowledge of business environments, operations and requirements of a truly international scale.

Robert Williams - Director, Strategic Business
B.A. California State University, San Diego
MBA, Harvard University
Bob has spent over twenty years in industry and now divides his time between business and his writing career. His most recent position was Senior Vice President of Business Development at HMV Records, a division of EMI Music Group. He is co-author of the best-selling business book, The World’s Largest Market.

Jennifer McLean - Consulting Analyst
Jennifer has run many vertical technology and consumer practices through her agency experience, these include mobile, consumer electronics, enterprise, semiconductor, entertainment, automotive, and packaged goods. For each of these there has been a consistent emphasis on the return on investment; delivering the results that will positively impact the bottom line. She has nearly twenty years of marketing, advertising, and public relations experience with strengths in developing turn-around strategies for clients and leveraging business concepts and market opportunities. McLean formulated the PR model, Credibility Branding, that leverages credibility and advocacy as a foundation for creating and implementing branding programs. The system creates a process for launching new technology, products, concepts, and companies into emerging markets. She specializes in the impact of Web 2.0 on broadband content delivery markets.